Armanino launches strategic marketing outsourcing service
CALIFORNIA, UNITED STATES — Accounting and consulting firm Armanino LLP has launched a new Strategic Marketing Outsourcing (SMO) service to help businesses meet the increasing demand for outsourcing support beyond their core operations.
The SMO service provides a full range of turnkey marketing solutions that offer a strategic vision and assessment of a client’s growth initiatives, an internal messaging and activation plan, and execution with specific feedback and optimization.
Former Disney marketing director and multi-agency veteran Keith McNichols leads the new service. She says the SMO service can “bring firms the same resources and capabilities that a full-fledged marketing team would, from growth-focused plans to customer-focused creative services, backed by the power and entrepreneurial spirit of Armanino.”
Armanino is one of the 20 largest independent accounting and business consulting firms in the United States, offering back-office services such as accounting, human resources, and strategic finance. Early this year, it was one of the outsourced service providers recognized as Glassdoor’s Best Places to Work.
The company hopes its new marketing services will cement its position as a one-stop shop with best-in-class outsourced solutions.
