GIP-eSAL deal seen to spur Ghana’s BPO industry
ACCRA, GHANA — Growth Investment Partners (GIP) Ghana’s $3.2 million investment in Ghanaian business process outsourcing firm E-Services Africa Limited (eSAL) could signal the country’s emergence as an attractive destination as BPO operations shift from Asia to Africa.
In an interview with B&FT, GIP Ghana Chief Executive Jacob Kholi said the deal provides fresh capital for eSAL to upgrade technology, move to a larger facility in Accra, and expand delivery capacity to meet rising global demand. eSAL aims to train over 8,000 professionals in Ghana over the next five years.
With its skilled, youthful English-speaking workforce and strategic location enabling real-time customer service delivery to Europe, Ghana has compelling advantages as the BPO industry transforms.
eSAL Founder Kojo Afedzi Hayford said the partnership with GIP, backed by UK development finance institution British International Investment, cements eSAL’s position as a dominant Pan-African BPO force while underscoring its commitment to impact sourcing.
British High Commissioner Harriet Thompson hailed GIP closing its first deal just months after its launch.
The deal aligns with Ghana’s economic growth agenda. By spurring the development of high-value services exports and creating quality jobs, it also advances the UN Sustainable Development Goal 8 on decent work and economic growth.
