Indeed opens Tiktok channel to help Gen Z, millennial job seekers
Employment website Indeed recently opened its own Tiktok account to target the large millennial and Gen Z job seekers in the social media platform.
The launch campaign, conceptualised as “You Better Work, Boss,” is based on research showing that the younger generation is already changing their relationship with work and expects employers to strive hard to attract and retain their employees.
Indeed India and SEA Marketing Director Nishita Lalvani said, “We want to support the aspirations of Gen Z and Millennials who will make up a large part of the workforce soon. They are set to have a 50–60 year career ahead of them, and we foresee the need to help this group of workers navigate the jobs sector whilst staying true to their beliefs.”
Gen Z workers prioritize a positive work-life balance, and they seek work environments that are empathetic and diverse, offer learning opportunities, and align with their core values.
“Indeed’s new TikTok channel is aimed at helping to bridge the gap between Gen Z and PMET employers and help everyone find common ground where businesses and employees can thrive together,” said Lalvani.
The new TikTok channel @indeed_sg by Indeed will feature diverse content on various trending issues such as mental health and recognizing work stress. Initial content will be produced by popular influencers such as JAMIELIMYY, IANJEEVAN, and AINLOVESCODE.
