Over 7 in 10 people believe that brands can do more to deliver customer happiness
About 78% of people said that brands could do more to deliver customer happiness, according to computer software company Oracle and New York Times bestselling author and podcaster Gretchen Rubin.
In a joint report, Oracle and Rubin revealed that the majority of customers are searching for new experiences to make them smile and laugh and will reward brands that embrace humor with loyalty, advocacy, and repeat purchases and walk away from those that don’t.
About 91% of people prefer brands to be funny, and 72% would choose a brand that uses humor over the competition.
“We’ve all been through some very tough years, and around the world, we’re short on happiness. We’re starved for experiences that make us smile and laugh, and brands can help,” said Gretchen Rubin.
“For brands aiming to contribute to the happiness of their target audience, the process starts with data and knowing your customers. Only then can you bring the appropriate mix of humor, personality, and brand experience that will drive loyalty and brand advocacy.”
Oracle Fusion Cloud CX Executive VP and General Manager Rob Tarkoff added that brands need to put “data at the heart of their customer experience strategy” to remain successful in their markets.
