Tokyo mission generates $22-M biz leads for PH Creative sector
An estimated $22 million in business leads was brought on to the Philippines’ creative industry following a successful business mission to Tokyo, Japan.
Organized by the Philippine Trade and Investment Center in Tokyo (PTIC Tokyo) — the field office in Japan of the Department of Trade and Industry (DTI) — delegates from the Game Development Association of the Philippines, Cybercraft Philippines Association, Creative Content Creators Association, and officials and members of the Cebu Chamber of Commerce were recruited to represent the industry.
DTI Export Marketing Bureau (EMB) Director Christopher Arnuco said, “We want to optimize the growth prospects of the Philippine creative industry by exploring business opportunities in foreign markets and learning from global best practices.”.
Commercial Counselor and Special Trade Representative Dita Angara-Mathay said the delegation interfaced with more than 90 Japanese stakeholders in Tokyo, leading to a sizable number of business leads for the sector.
The participants also described the Tokyo mission as a “door-opening” strategy to outsource, promote and grow their businesses, as well as showcase the world-class talent of Filipino creatives and their potential to contribute to the global creative economy sustainably.
Six Japan-based startups have now expressed their interest in entering the Philippine market.
