Asticom integrates AI in outsourcing services
MANILA, PHILIPPINES — Asticom Technology, the shared services arm of telecommunications company Globe, recently announced its strategic vision to integrate Artificial Intelligence (AI), automation, and machine learning into its outsourcing and shared services.
This initiative is set to transform the way services are delivered across the Asia-Pacific (APAC) market, enhancing efficiency and customer value.
Asticom President and CEO Mharicar Castillo-Reyes emphasized the transformative role of these technologies.
“These advancements serve as sparks of change that enable us to revolutionize how we deliver services, increase our efficiency, and offer unmatched value to our customers,” Castillo-Reyes explained.
Integration of AI across services
Asticom is actively incorporating AI and automation in various sectors of its services. This includes enhancing talent outsourcing with data-driven recruitment processes and expanding capabilities in Conversational AI, Financial Analysis AI, and AI for Code Development in business process outsourcing.
Additionally, engineering outsourcing is seeing the integration of AI-based tools for energy management and electric vehicle infrastructure.
Empowering the workforce with AI
A central element of Asticom’s strategy is the empowerment of its workforce through AI and automation. These technologies are leveraged not just as tools but as enablers that allow employees to focus on strategic tasks and forge deeper customer relationships.
“Supporting and empowering our people is crucial for helping businesses achieve long-term growth and success,” said Castillo-Reyes, highlighting the company’s commitment to its employees and their professional growth.
A future focused on people and technology
Asticom’s vision extends beyond technological implementation. It is about creating a symbiotic relationship between technological advancements and human values, aiming to improve lives through seamless technology integration.
The company serves over 200 clients with a diverse portfolio and a skilled workforce of 4,000, demonstrating its capability and commitment to this future-oriented approach.
