French telemarketing law hits Morocco, Tunisia call center jobs
- France’s consent rule for telephone marketing took effect Aug. 11, 2026.
- A Moroccan union estimates close to 10,000 jobs may already be lost.
- A Tunisian union estimates around 5,000 workers have lost their jobs.
- At Concentrix and TP in Tunisia, some staff moved from outbound to inbound work.
CASABLANCA, MOROCCO — Unions in Morocco and Tunisia estimate that thousands of call center workers have lost their jobs since a new French law on telephone marketing took effect.
Since Aug. 11, 2026, companies calling consumers in France for commercial purposes must, in most cases, get their explicit consent in advance.
Small outbound operators hit hardest
The French market has historically made up a major share of the offshore contact center industry in both countries, and small companies that depend on outbound telemarketing have been most exposed, UNI Global Union said.
Morocco’s National Federation of Call Centre and Offshoring Employees and Executives (FNCAMO-UMT) estimates close to 10,000 jobs may already have been lost, though it said informal operators make the full impact hard to measure.
“The new French laws were passed in 2025, so the industry and the government had well over a year to get ready. But no proper retraining or job transition scheme was put in place before the jobs started disappearing,” said FNCAMO General Secretary Ayoub Saoud.
FNCAMO has asked the Moroccan government for stronger job protection, retraining investment and income support for workers in training.
Tunisia’s union negotiated transfers
In Tunisia, which has around 30,000 to 35,000 call center workers and does 90% of its business with France, around 5,000 workers have lost their jobs, estimated Salem Ltaief of the Tunisian General Labour Union (UGTT).
He said 3,000 of them were employed illegally by small operators, with no formal contract and cash, commission-based pay.
At larger multinationals such as Concentrix and TP, Ltaief said, the union negotiated voluntary departures and moved staff from outbound to inbound work such as after-sales support, technical support and debt collection.
FNCAMO said redeployment can still mean lower pay, since some outbound sales jobs pay more than customer-service roles.
Benjamin Parton, head of UNI Global Union’s ICT and related services sector, said regulatory decisions taken in one country can have immediate consequences for workers far away.
The losses show how a single client market’s rules can reset offshore outsourcing demand overnight, hitting call center operators that depend on one service line.
For buyers, providers with diversified inbound work and formal workforces are better placed to absorb shocks, a point worth checking against the top BPO companies worldwide list when choosing a North African partner.
Related news
- Morocco’s call center union demands job protection · 9 Sep
- France’s telemarketing ban threatens Moroccan jobs · 20 Aug
- Africa emerges as a top contact center hub · 17 Jul
Disclosure: Outsource Accelerator uses AI tools in the backend of its editorial workflow. Every article is reviewed and verified by a human editor before publication.
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