Alorica rolls out digital foundry to boost digital CX

CALIFORNIA, UNITED STATES — Outsourcing firm Alorica has launched Alorica IQ in a move to meet the rising demand for digital-led customer interactions.

This digital foundry will concentrate on delivering outcomes like increased customer lifetime value (CLV), improved sales conversion, shorter wait times, and heightened productivity. It will assist brands in identifying blind spots in their customer journey and alleviating friction points that could escalate customer effort costs.

“As a global CX leader, we have made a significant investment in Alorica IQ and we are excited to bring to market the latest developments from some of our early pilots in partnership with leading experts in this space, such as Google, Microsoft, OpenAI and CallMiner,” shared Alorica Chief Digital Officer Harry Folloder.

Alorica IQ’s core offerings include CX Consulting and Design Thinking, AI-enabled Interaction Analytics, Engagement Optimization, AI/ML and Automation, and Emerging Technologies.

“Through Alorica IQ, we identify and quantify consumer behavioral insights, ensuring that our clients’ CX strategies and customer journeys are aligned with their brand’s strategic roadmap and desired outcomes,” explained Mike Clifton, Alorica Chief Growth and Transformation Officer.

Alorica operates in 17 countries worldwide and has generated approximately $2.36 billion in revenue, according to latest data from Statista.