Insider Intelligence outsourcing roles to Philippines
WASHINGTON, D.C., UNITED STATES — Insider Intelligence, the research branch of German media powerhouse Axel Springer, is preparing to downsize its American team and relocate 20 roles to the Philippines.
The positions impacted are predominantly in the forecasting, research, and chart editing departments, as indicated by internal communications scrutinized by The Information.
In an explanatory staff email, Chief Content Officer Zia Daniell Wigder clarified that the restructuring is a strategic move to remain competitive. Unlike Insider Intelligence, she pointed out that most competitors operate with globally dispersed workforces, thus benefiting from associated cost efficiencies.
The announcement signifies the second spate of layoffs at Insider Intelligence this year. Following a merger of eMarketer and Business Insider Intelligence in 2020, the research firm had already reduced its personnel by 10% earlier in the year.
Such workforce reductions are not unique to Insider Intelligence, with other Axel Springer holdings facing comparable situations. Last November saw the closure of the tech news site Protocol, while digital news platform Morning Brew has experienced two rounds of layoffs within the last six months.
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