Accenture to acquire Jixie’s media, marketing business
SINGAPORE & JAKARTA – Outsourcing giant Accenture is set to acquire the media and marketing tech arm of tech firm Jixie to broaden its Indonesian footprint.
Jixie’s platform, equipped with a suite of monetization and marketing growth tools, will be integrated into Accenture Song – the firm’s tech-powered creative group. Jixie is based in Singapore but is focused on servicing clients in Indonesia.
Accenture Song’s marketing capabilities will be enhanced through the integration. Specifically the firm will be able to help clients efficiently convert customer data into useful insights.
Jixie’s platform allows publishers and brand owners to collaborate on solutions based on reliable customer feedback. The firm has streamlined Indonesia’s marketing ecosystem to elevate the brand’s value while upholding protecting consumer data and privacy.
“The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies,” said Joseph Tan, Indonesia lead for Accenture Song.
“Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience.”
The Completion of the acquisition is subject to customary closing conditions.
This marks Accenture Song’s second acquisition in Indonesia following its purchase of brand and experience agency Romp in September 2022. Last November, Accenture Song acquired Thailand-based creative and digital experience agency Rabbit’s Tale.
Accenture topped the Time Doctor OA500, an index of the world’s top 500 outsourcing firms, with $61.6 billion in annual revenues for fiscal year 2022. The firm has also expanded its portfolio this year through 30 strategic acquisitions, including Bionest in the United States, SKS Group in Germany, Morphus in Ireland, and Nautilus Consulting in the United Kingdom​.
