Accenture completes Jixie’s media, marketing business purchase
SINGAPORE, SINGAPORE and JAKARTA, INDONESIA — Outsourcing company Accenture has completed the acquisition of Jixie’s media and marketing division.
Previously announced in December last year, the terms of the transaction were not disclosed.
Jixie is headquartered in Singapore but focuses on clients in Indonesia. Its platform, equipped with a suite of monetization and marketing growth tools, will be integrated into Accenture Song – Accenture’s digital creative arm.
Jixie’s platform allows publishers and brand owners to collaborate on solutions based on reliable customer feedback. Through the acquisition, Accenture will be able to help clients convert customer data into useful insights to drive up revenues.
Indonesia’s digital economy is poised for rapid growth. By 2025, it is projected to reach US$146 billion.
“The value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies,” said Indonesia lead for Accenture Song Joseph Tan, during the acquisition’s initial announcement in December 2023.
“Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience.”
This marks Accenture Song’s second acquisition in Indonesia following its purchase of brand and experience agency Romp in September 2022. Last November, Accenture Song acquired Thailand-based creative and digital experience agency Rabbit’s Tale.
Accenture ranked #1 in the 2023 Time Doctor OA500, the first objective index of the world’s top 500 outsourcing companies. The 2024 edition of the OA500 will be released this month.
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