Pakistan opens new BPO facility to boost ICT sector
ISLAMABAD, PAKISTAN — Pakistan recently inaugurated a new branch of a business process outsourcing (BPO) facility in Islamabad.
The move aims to bolster the region’s information and communication technology (ICT) sector and create 1,000 new job opportunities.
Mars Capital’s commitment for growth
The inauguration ceremony marked the opening of Mars Capital, a new branch of Mars BPO, one of Pakistan’s top 17 ICT companies.
During her visit, Pakistan’s Minister of State for IT and Telecommunication Shaza Fatima Khawaja was briefed on the services and opportunities offered by Mars BPO. She emphasized the BPO industry’s potential to generate employment and contribute to economic growth.
“I look forward to witnessing Mars Capital’s positive impact on job creation and the empowerment of youth and women in the ICT sector,” Khawaja stated.
During the ceremony, Shoaib Akram, President of Mars BPO, highlighted the company’s vision for expansion and presented new ideas to broaden Mars’ footprint across Pakistan and beyond.
“The inauguration of Mars Capital marks a significant milestone in our journey, symbolizing our unwavering commitment to expansion and excellence. As we embark on this new chapter, we invite the youth to join us in shaping the future of the BPO industry, where opportunities abound and potential knows no bounds.”
Impact on Islamabad’s economy
The new BPO facility is expected to significantly impact the local economy by providing job opportunities and fostering the growth of the ICT sector. The initiative aligns with the government’s efforts to support the BPO industry through various incentives and infrastructure improvements.
Earlier this month, Khawaja met with Kazakhstan Ambassador Yerzhan Kistafi to enhance Pakistan and Kazakhstan’s bilateral relations and technological partnership. Pakistan’s IT sector also recently secured $500 million in investment pledges last month during the 24th edition of ITCN Asia.
The opening of Mars Capital is a testament to the growing confidence in Pakistan’s BPO sector, which has seen rapid growth due to its skilled workforce, cost advantages, and government support. The facility aims to attract more global clients and enhance the country’s position as a competitive player in the global BPO market.
Future of Pakistan BPO industry
With continued investment in infrastructure, education, and training, Pakistan’s BPO industry is poised for further growth. The government’s proactive measures, such as tax incentives and streamlined regulatory procedures, are expected to attract more local and foreign investments, driving economic development and job creation.
The inauguration of Mars Capital is a step forward in realizing the potential of Pakistan’s ICT sector, providing a platform for youth and women to thrive in the digital economy.
