Startek acquires stake in UK-based Intelling
COLORADO, UNITED STATES — Customer experience management solutions provider Startek has announced the acquisition of a controlling interest in Intelling, a United Kingdom-based customer acquisition and retention specialist.
Terms of the deal were not disclosed, but it is anticipated to strengthen Startek’s footprint in the UK market and expand its service portfolio, providing enhanced value to clients worldwide.
Expanding Startek’s global reach
Startek, with over 35 years of experience and 38,000 associates across 12 countries, serves Fortune 500 companies and fast-growing startups in various industries.
“This partnership with Intelling is a strategic milestone for Startek that will expand our footprint in the U.K. market and allow us the ability to enhance our service offerings globally,” said Bharat Rao, Global CEO of Startek.
“Integrating Intelling’s expertise in customer acquisition and retention with our global operations, we are poised to deliver greater value to our clients. This move underscores our commitment to driving innovation, achieving operational excellence and creating sustainable growth opportunities for our clients and employees.”
Intelling, established in 2012 in the U.K., excels in bespoke customer acquisition and retention services. The company operates across the U.K., South Africa, and India, working with prominent blue-chip brands.
Transforming touchpoints into lasting relationships—Startek and Intelling are now one, driving every moment that matters. Read the news here – https://t.co/DARuJbfJI3#CustomerEngagement #Innovation pic.twitter.com/P5UKUrZSkJ
— Startek Global (@STARTEKGlobal) August 20, 2024
Synergies and growth opportunities
Intelling’s expertise in customer acquisition and retention complements Startek’s existing capabilities in customer care, creating a unified approach to delivering personalized experiences throughout the customer journey.
Post-acquisition, Intelling’s founder Phil Morgan, alongside senior colleagues Steve Taylor and Craig Winnard, will continue to lead the company.
“Our clients and employees will benefit from its scale, expanded service offerings and global footprint as we continue to deliver superior customer experiences for our clients,” Morgan said.
“Our combined resources and expertise will create new opportunities for growth and innovation.”
By combining Startek’s strong delivery presence across the U.S., Latin America, Asia, Australia, and South Africa with its award-winning Generative AI-powered Startek Agent AI Suite, Intelling’s clients will gain access to best-in-class digitally enabled CX services delivered through a single unified global operating model.
