BLS International expands into sports tourism with SLW Media acquisition
NEW DELHI, INDIA — BLS International, a global tech-enabled service partner for governments and citizens, has agreed to acquire a 51% stake in SLW Media, an established sports management company specializing in golf events.
This acquisition, valued at ₹80.24 lakhs (US$96,000), marks BLS International’s entry into the lucrative field of sports tourism and event management.
It allows BLS International to offer a comprehensive suite of services tailored to high-net-worth individuals, corporate clients, and government officials.
Synergies in sports tourism, event management
This is likely to create unique synergies by bringing together nearly two decades of experience of SLW Media in managing high-profile golf events along with the widespread global network of BLS International.
This will place BLS International as a one-stop shop, offering exclusive sports experiences, integrated seamlessly with visa, travel and hospitality services.
“With this acquisition we are driving a transformative leap in our brand equity. This partnership acts as a powerful vehicle to elevate our global presence and position us strategically on the world stage,” said BLS International Joint Managing Director Shikhar Aggarwal.
“Our unified approach underscores our dedication to innovation and excellence, setting a new benchmark for success in international markets.”
Global reach and future prospects
With operations in over 66 countries, BLS International is well-positioned to capitalize on the growing demand for luxury sports and leisure activities.
The acquisition of SLW Media aligns with the company’s long-term strategy to expand its service portfolio and strengthen its market position.
“We are excited to join forces with BLS International; our deep-rooted expertise in the golf industry and sports management combined with BLS International’s global reach will create a powerhouse in the sports and leisure sector,” said Anil Dev, Promoter, SLW Media, added.
“We look forward to expanding our services, reaching new markets, and offering better experiences to sports enthusiasts.”
