Concentrix boosts Samsung’s B2B support with new Johannesburg center
JOHANNESBURG, SOUTH AFRICA — Samsung Electronics South Africa has collaborated with Concentrix, a world leader in technology-driven solutions, to open an advanced Business-to-Business (B2B) customer center in Braamfontein, Johannesburg.
This collaboration aims to strengthen Samsung’s relationships with resellers across the region by providing them with direct access to a wide range of innovative products and solutions.
Strengthening B2B services in South Africa
The new customer center, which began operations on February 1, 2025, is designed to serve the top 300 ICT suppliers and 100 independent retail companies. It offers a diverse portfolio of products, including home appliances, televisions, and monitors.
“We are thrilled to work with Samsung on this dynamic initiative. By providing resellers with greater access to Samsung’s products and solutions, we’re helping to create a more streamlined and efficient process for the B2B sector,” said Brandon Aitken at Concentrix.
“This partnership will not only enhance the reseller experience but also foster long-lasting relationships that will benefit all stakeholders involved.”
Concentrix, a technology solutions provider, will manage the center’s operations. Its involvement in managing the Johannesburg center highlights its capability to deliver technology-driven solutions that enhance customer experiences and drive business growth.
With a reported annual revenue of $9.62 billion in 2024, Concentrix employs 450,000 people worldwide and operates across 40 countries on six continents. It serves numerous Fortune Global 500 clients, focusing on sectors including technology, retail, banking, healthcare, and communications.
Concentrix recently ranked #6 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
Expanding Samsung’s global footprint
This initiative is expected to boost Samsung’s capability to offer consistent support to its B2B customers and expand its market footprint.
The partnership marks another milestone in Samsung’s long-standing commitment to innovation and client-centric solutions, solidifying its presence in the business sector.
“We’re excited to partner with Concentrix on this new venture, which will give B2B clients in South Africa the opportunity to directly engage with our products and services in a focused, tailored environment,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.
“This partnership not only allows us to expand our reach within the reseller community but also reinforces our commitment to providing top-notch, innovative solutions to businesses across the region.”
Samsung Electronics operates in over 76 countries, employing more than 260,000 people worldwide.
Samsung’s global footprint includes operations in the United States, China, Europe, and India. The company is renowned for its innovative products in smartphones, home appliances, and semiconductors.
