Sales Focus Inc. CEO reveals key strategies behind outsourced sales

COLUMBIA, UNITED STATES — Sales Focus Inc.(SFI), a leader in outsourced sales solutions, is doubling down on human-centric strategies despite AI advancements, according to Founder and Chief Executive Officer (CEO) Tony Horwath. 

In an exclusive interview with MartechEdge, Founder of SFI and Horwath outlined SFI’s Study, Organize, Launch, Direct (S.O.L.D.) Methodology and Alliance Partner Program as core drivers of client success.

Human-centric sales approach outperforms AI automation

Although artificial intelligence facilitates efficient sales activities, Sales Focus Inc. prioritizes human connection when making deals. 

Engaging with prospects in meaningful conversations continues to fuel conversions, he emphasized, adding that AI helps but does not eliminate the need to build relationships. 

The consultative selling model, also adopted by SFI, would help the company ensure that outsourced teams are aligned with client objectives through ongoing training and leadership development. 

Structured but flexible strategies used by the company to target sectors such as healthcare, telecom, and SaaS are reemphasized by its S.O.L.D. Methodology— its proprietary sales process. 

Horwath emphasized that technology can only help boost efficiency, but trust and transparency cannot be substituted when it comes to the long-term success of clients.

“We value transparency, ethical standards, a strong focus on client success, and collaboration to ensure consistent service delivery and brand integrity,” says Horwath.

Strategic partnerships and transparency fuel growth

Sales Focus Inc. outreaches the Alliance Partner Program, which is a part of the company that works together with firms complementing its outsourced sales services. 

Horwath pointed out the relevance of due diligence on partners in terms of shared values, including professionalism, ethical practices, and client focus, to deliver a uniform service. He notes, “We aim to partner with companies that both complement our service offerings and improve the overall customer experience.” 

The program enhances collaboration between internal and external teams, providing a smooth interface between the SFI teams and those of their partners. Paying attention to transparency and measurable results, SFI has expanded to even saturated businesses, such as energy and telecommunications. 

Horwath notes that such development was possible due to an environment of active knowledge sharing and responsibility that underlines brand integrity and client retention.