Alorica expands Cairo hub to meet soaring CX demand
CALIFORNIA, UNITED STATES. — Alorica, a provider of customer experience (CX) solutions, is scaling its operations in Cairo, Egypt, to meet rising demand from its international client base.
The strategic expansion will see its local workforce grow more than fivefold to 1,500 employees by year’s end, capitalizing on the region’s vast multilingual talent pool.
The company also ranked #54 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
Egypt strengthens role as offshore CX hub
Egypt is rapidly solidifying its position as a top destination for global customer experience operations, offering a compelling combination of talent and economic advantage.
Co-Chief Executive Officer (CEO) of Alorica, Mike Clifton, cited the country as one of the most vibrant offshore markets, which had world-class talent and operational discipline, together with a high cost advantage, as the defining features behind the colossal investment.
“Egypt is one of the most dynamic offshore markets and a fantastic match for our Fortune 500 clients. It’s also our most rapidly expanding site in the EMEA region—driven by world-class talent, operational discipline and a strong cost advantage,” Clifton notes.
“With a 5% attrition rate and a consistent track record of exceeding KPIs, our team delivers the kind of performance that defines high-impact CX.”
Providing new opportunities, diverse omnichannel support
Multilingual omnichannel support, such as Arabic, English, French, and German, is already supported at the company facility in Cairo, delivering robust CX across industries.
This expansion is a direct response to record client growth in sectors like travel, retail, and technology. The performance, with a remarkably low 5% attrition rate and a consistent record of exceeding key performance indicators (KPIs), demonstrates the viability of the location for high-stakes client needs.
The strategic partnerships with the Information Technology Industry Development Agency (ITIDA) and major local universities are actively fueling a recruitment pipeline to support the hiring of over 1,220 new positions.
People-first, tech-powered formula for CX excellence
Alorica’s growth strategy is predicated on a dual commitment to cutting-edge technology and an unwavering focus on employee engagement, which it sees as intrinsically linked. The company is enhancing its physical Cairo West location with a new cafeteria and gaming area, investments specifically designed to boost the employee experience.
This people-centric approach is validated by an employee net promoter score (eNPS) of 70 in the area, a figure Co-CEO Max Schwendner noted is “well above the industry standard for excellence of 50,” indicating a highly engaged and committed workforce.
“We build where we see bold opportunity and lasting value—for our clients and our people,” Schwendner said.
This internal focus is matched by significant external innovation, particularly through its Alorica IQ division, which has earned nine technology awards in 2025 alone for its AI-powered CX solutions.
The company’s positive workplace culture and high-tech mix have earned it regular industry awards, including the CMP Research Best of the Best for Employee Experience and numerous Great Place to Work certifications worldwide.
These awards highlight the collaboration between an assisted, empowered workforce and the provision of high-impact, responsive customer service.
