Concentrix acquires SAI Digital to boost Asia Pacific capabilities
CALIFORNIA, UNITED STATES and HO CHI MINH CITY, VIETNAM — Concentrix has significantly expanded its technology and customer experience footprint in the Asia Pacific region with the acquisition of SAI Digital.
The acquisition complements the Concentrix service capabilities in digital commerce and customer experience, integrating the profound expertise and strategic regional footprint of SAI Digital. The acquisition will provide smarter and more scalable solutions to international brands.
“This acquisition isn’t just about adding new capabilities—it’s about creating more value for our clients,” said Chris Caldwell, President and Chief Executive Officer (CEO) of Concentrix.
Acquisitions drive rapid expansion in high-growth markets
The takeover of SAI Digital is a measured strategic step towards Concentrix cementing its role in an increasingly growing Asian Pacific market. Concentrix immediately expands its presence in the region by incorporating the established operations of SAI Digital, including a delivery center in Vietnam, which serves major markets in Japan, Korea, and Singapore.
This enables the international leader to make superior, locally centered services available at a pace that cannot be attained by organic expansion in isolation and directly tap into the robust growth Concentrix has already recorded in APAC.
Caldwell explains that, “By expanding in Vietnam, we’re strengthening our ability to deliver world-class technology and end-to-end solutions at speed and scale across APAC. It positions us to help our clients innovate faster, run smarter, and power the intelligent experiences their customers expect.”
Rather than building new capabilities from the ground up, the acquisition provides immediate access to SAI Digital’s deep regional expertise, strategic technology partnerships, and an existing client base.
Such a rapid market entry is vital in sustaining a competitive advantage in the fast-evolving and varied APAC economic environment.
Integrating AI and digital commerce expertise is key
One of the main reasons behind this acquisition is the enhancement of Concentrix’s technological capabilities, specifically in artificial intelligence and online commercial platforms. SAI Digital offers an original AI solution suite, as well as extensive experience in the design, development, and operation of scalable digital commerce platforms.
The technological infusion focuses on providing customers with the smart solutions they need to streamline e-commerce performance and deliver exceptional customer experiences in a highly digitalized environment.
The convergence of such capabilities enables Concentrix to provide a more comprehensive and complex service package. The new organization can now more easily assist global brands to create more quickly and drive intelligent experiences that modern consumers desire.
As SAI Digital CEO Suhas Hiwale noted, the union accelerates their shared vision of empowering brands to reshape the present and lead the future, underscoring that the deal is fundamentally about creating more value and driving digital growth for clients.
“We knew that Concentrix was the right choice to accelerate that vision,” Hiwale notes.
Concentrix ranked #6 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
