Accenture buys UK-based MomentumABM to scale B2B marketing
DUBLIN, IRELAND, and LONDON, UNITED KINGDOM — Accenture has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing (ABM) strategies. The move strengthens Accenture Song’s ability to help business-to-business (B2B) clients navigate increasing market complexity and drive customer-centric growth.
MomentumABM, with its team of 90 specialists, brings proven methodologies and deep sector expertise to the world’s largest tech-powered creative group.
Meeting demand for integrated B2B marketing
The acquisition itself is a direct reaction to the dramatic change in B2B marketing in moving away from traditional approaches and towards integrated, digital-first approaches.
This development requires more sophisticated and client-oriented strategies in an international market estimated to reach up to $22.77 billion by 2025. The ability of MomentumABM to match commercial teams with the necessary knowledge about the client is key to navigating the new environment of intense competition and increased expectations.
“By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments,” explains Alisha Lyndon, Chief Executive Officer (CEO) and Founder of MomentumABM.
The combination of MomentumABM-owned frameworks, including its account-based marketing adoption framework and its customer buying index, and the experience of Accenture Song allows it to have a potent instrument for transforming its clients.
That enables the consultancy to assist marketing leaders with redesigning operating models, creating future-focused capabilities, and seeking AI-powered personalization.
Strengthening Accenture Song’s global portfolio
This move is a calculated expansion of Accenture Song’s B2B marketing and transformation offerings, specifically targeting leaders in technology, B2B services, and financial sectors.
MomentumABM provides advisory services across the entire marketing ecosystem, from strategy development and operating model design to capability building and program execution.
“Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities and best practices to support our clients,” said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa.
The move is the latest in a series of strategic acquisitions by Accenture Song, following purchases like Unlimited and Mindcurv, aimed at building a comprehensive marketing transformation powerhouse. Integrating MomentumABM’s 90 specialists from London and Boston brings recognized certification programs and best practices to a global scale.
This significantly bolsters Accenture’s ability to offer end-to-end solutions for complex B2B marketing challenges.
Consolidating position in marketing consultancy
This acquisition is an indication of further concentration in the high-end marketing consultancy field, with major firms such as Accenture taking a comprehensive approach to digital transformation to serve the B2B services market.
It turns ABM into a highly effective strategy, a key planning component, and a core part of the development schemes of any business, which explains its relevance in complex sales cycles.
For the broader outsourcing and consultancy industry, it underscores the critical need to combine deep niche expertise, like ABM, with global scale and AI-powered tools to meet evolving client demands for integrated solutions.
Accenture ranked #2 in OA500 2025, an objective index of the world’s 500 top outsourcing companies.
