Genpact rebrands as advanced tech and AI-driven company
NEW YORK, UNITED STATES — Genpact has launched a global rebrand aimed at repositioning itself as a leading advanced technology company, marking a sharp departure from its outsourcing roots and signaling a future built around agentic artificial intelligence.
The milestone was marked with the ceremonial ringing of the opening bell at the New York Stock Exchange, underscoring the company’s bid to usher in a new era of transformation for itself and its clients.
GenpactNext signals AI-powered future
Once recognized primarily as a business process outsourcing (BPO) firm, Genpact is reshaping its identity around advanced technology and AI-powered solutions.
At its 2025 Investor Day earlier this year, the company introduced GenpactNext, a growth framework designed to deploy agentic AI capable of autonomously managing complex business processes.
“The move to agentic-driven solutions fundamentally reimagines how business gets done,” said Balkrishan “BK” Kalra, Genpact’s President and CEO. “We’ve built something truly differentiated: a company where process intelligence and artificial intelligence work as one.”
By integrating its process expertise with next-generation AI, Genpact aims to deliver faster, more adaptive systems across industries. The approach is expected to help clients streamline decisions, boost efficiency, and stay competitive in an increasingly fast-moving marketplace.
New tagline highlights Genpact’s culture shift
The rebrand also introduces a new tagline — “on it.” — which the company says embodies its culture of responsiveness and problem-solving.
“Culture is Genpact’s greatest competitive advantage,” said Caitlin Blewett, Chief Marketing Officer. “We don’t merely respond to change, we bring it.”
The newly launched identity reflects not only Genpact’s technology-driven ambitions but also its push to reposition itself in the global services landscape.
With the shift, the company is making a clear statement: it is no longer just a BPO provider, but a force in shaping the next generation of intelligent enterprise solutions.
Rebrand reflects industry-wide pivot
Genpact’s reinvention is part of a broader shift in the outsourcing industry, where traditional service providers are under growing pressure to move beyond cost-cutting and toward innovation-led growth.
Customers now anticipate that partners will manage back-office tasks as well as act as strategic partners advancing digital transformation.
Genpact is positioning itself at the convergence of process intelligence and artificial intelligence through its technology-focused transformation. If demonstrated to be effective, this initiative could provide a model for other outsourcing companies undergoing a similar transition from service delivery to technology-driven value generation.
