iQor names Colleen Beers as Chief Growth Officer to drive CX expansion
FLORIDA, UNITED STATES — iQor, a global provider of customer experience business process outsourcing (CXBPO) solutions, announced the appointment of Colleen Beers as Chief Growth Officer (CGO), pushing global sales and expansion strategy.
Reporting to President and Chief Executive Officer (CEO) Chris Crowley, Beers will oversee the new logo acquisition, enterprise growth, and data-driven revenue acceleration as the company scales its presence across regulated and enterprise markets.
“As we continue to scale our business and expand our presence across industries and regions, Colleen will play a critical role in driving sustainable growth,” said Crowley.
Strategic pivot to data-driven revenue growth
Beers’ move indicates increased focus on client acquisition and portfolio diversification for a 47,000-employee BPO firm.
Through such consolidation of responsibilities, iQor is structurally developing its C-suite to be competitive in displacement and controlled industries.
This strategic emphasis aligns with the company’s recognition that long-term scale requires venturing into new verticals. The Beers need to enhance the pipeline’s health and forecast rigor. This implies a data-driven sales approach and a shift from relationship-based retention to metrics-based growth.
For a firm with three decades of operational history, the creation of a growth-dedicated executive role represents a deliberate pivot from defense to offense in a consolidating CX BPO sector.
“Growth happens when strategy, people, and purpose align. I believe growth is earned through trust, clarity, and showing up for one another,” said Beers.
Veteran leadership in CX innovation
Beers arrives at iQor with a hybrid track record that combines commercial restructuring with industry-wide leadership advocacy. At TPG, Inc., she transitioned founder-led sales into an enterprise-ready growth engine for an AI-driven CX business, demonstrating her capacity to systematize revenue functions at scale.
Her previous tenure at Alorica, where she served as President of North America and Europe and Chief Administrative Officer, provides her with transatlantic operational credibility and executive partnership experience.
In addition to revenue measurement, Beers comes with institutional validity, including a decade-long role as an advisory board member of Customer Contact Week and induction into the Customer Contact Women Hall of Fame. Her record of advancing inclusive development and women’s participation in leadership adds a governance dimension to her business portfolio.
For iQor—a firm that cites strong culture and long-standing client trust as competitive assets—Beers’ advocacy background reinforces continuity even as the company pursues aggressive commercial transformation.
Beers concludes, “I’m honored to join iQor at a pivotal moment and excited to build what’s next together.”
iQor ranked #43 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies. The 2026 edition of the OA500 is expected to be released in March. (Read the OA500 2026 methodology paper here.)
