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News » Automation, outsourcing drive smarter revenue cycle management

Automation, outsourcing drive smarter revenue cycle management

Automation, outsourcing drive smarter revenue cycle management
Photo from Freepik

TEXAS, UNITED STATES — Health systems across the United States are increasingly turning to automation and outsourcing to stabilize revenue cycle management (RCM), as mounting administrative complexity and rising claim denials strain financial performance and staff capacity, according to a report from Spiceworks.

Automation boosts efficiency, reduces denials

Revenue cycle operations—long dependent on manual processes—are undergoing a shift as providers adopt automation to streamline billing, coding and reimbursement workflows

The move is helping hospitals and clinics reduce costly errors while accelerating cash flow.

“Automation brings scale, speed, and consistency to a process that has traditionally been riddled with complexities, manual, expensive, and error-prone effort,” said Nitesh Shroff, CEO and co-founder of medical coding firm Arintra

“Leveraging autonomous medical coding is the top opportunity for health systems to improve revenue cycle performance,” Shroff added.

For providers, the stakes are high. Fragmented systems, inconsistent data and evolving payer requirements continue to create friction across the revenue cycle. 

Andrew Ray, chief innovation officer at Ensemble Health Partners, said siloed teams often work at cross purposes.

“When teams operate in silos such as coding, clinical documentation improvement, billing, and patient access, each group optimizes for its own priorities rather than the full financial picture,” Ray said, noting that such fragmentation leads to delays, duplicate work and increased risk.

Automation tools are helping address these gaps by synchronizing data, flagging billing errors before claims are submitted and providing real-time visibility into financial performance. 

“Overall, automation drives faster, more accurate, scalable revenue operations,” said Jitesh Keswani, CEO and managing director at e Intelligence.

Outsourcing complements technology in hybrid RCM models

While automation improves speed and accuracy, outsourcing is emerging as a critical complement—particularly for resource-intensive functions like medical coding, where staffing shortages persist.

“Coding is far more complex than simply mapping clinical notes to billing codes,” Shroff said

“Today, health systems expect about 15% of every dollar billed to be challenged or denied,” Shroff added.

He added that autonomous coding tools, often deployed through outsourcing partners, can help reduce human error and recover lost revenue.

Healthcare leaders are increasingly adopting hybrid models that combine automation with outsourced expertise. These approaches allow internal teams to focus on higher-value tasks such as patient care and strategic decision-making, while external partners handle high-volume or specialized processes.

Experts emphasize that success depends on thoughtful implementation. “Use a hybrid model in which automation drives the workflow, but outsourcing handles complex exceptions,” Keswani said.

For U.S. providers facing tightening margins and growing administrative burdens, the shift offers a path toward more resilient financial operations. By aligning automation with outsourcing, hospitals and clinics can reduce denials, improve reimbursement timelines and ultimately refocus resources on delivering care.

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