Fiji climbs to global top 5 in offshore customer experience: survey
SUVA, FIJI — Fiji has been ranked among the world’s five most favored offshore customer experience delivery destinations in the 2025 CX Technology and Global Services Survey — a Ryan Strategic Advisory study that surveyed 815 enterprise customer management decision-makers across 12 major demand markets and assessed approximately 40 offshore and nearshore locations on a 1-6 favorability scale.
Survey of 815 buyers ranks Fiji among top 5 destinations
Fiji earned the top 5 placement on the strength of five attributes: service quality, English-language capability, cultural alignment with key markets, a stable operating environment, and an expanding CX sector — factors that drove strong favorability scores across Asia-Pacific, North America, and the UK simultaneously.
Among New Zealand and Singapore respondents, Fiji ranked as the single most favored offshore CX destination — a result that reflects both geographic proximity and cultural familiarity with Pacific-facing enterprise buyers.
“This recognition is a proud moment not only for Outsource Fiji, but for the entire country,” said Josefa Wivou, Executive Director of Outsource Fiji.
Pacific CX sector rises alongside Caribbean and African markets
Fiji’s top 5 placement positions it within a cohort of emerging offshore destinations — Jamaica, Colombia, Morocco, Malaysia, Guyana, Mexico, Tunisia, Senegal, and Madagascar — that the same survey recognized for strong regional performance across buyer markets.
The breadth of recognized destinations reflects a structural shift in enterprise CX sourcing: buyers across North America, Western Europe, and Asia-Pacific are evaluating a wider geographic range of delivery locations rather than concentrating mandates among established offshore incumbents.
Fiji’s advantage within that expanding cohort is concentrated strength in Asia-Pacific demand markets, where English fluency combined with New Zealand and Australian cultural familiarity creates a delivery profile that few Pacific or Southeast Asian competitors can replicate — a differentiation the IT-BPM Association of the Philippines documents in the sector benchmarks against which Pacific providers are increasingly measured.
A top 5 ranking among 40 assessed destinations puts Fiji in rarefied company for a market of its size — an outcome driven by quality signal rather than volume, and one that positions Outsource Fiji to pursue higher-value enterprise mandates in the markets where its favorability is strongest.
For CX outsourcing firms evaluating Pacific nearshore options, Ryan Strategic Advisory’s survey provides the buyer-validated demand signal that typically precedes increased setup activity in an emerging market.
Fiji’s combination of English fluency, cultural alignment, and stable operating environment mirrors the factors behind Jamaica’s growing Caribbean nearshore traction — suggesting the Pacific now has its own credible analog.
Enterprise buyers shortlisting Fiji will find a market where favorability scores among Asia-Pacific decision-makers already rank at the top of the global field — operating within a CX outsourcing sector that Mordor Intelligence projects to reach $583 billion by 2030.
