Accenture acquires social agency Superdigital for marketing growth
NEW YORK, UNITED STATES — Accenture has acquired Superdigital, a social and influencer agency located in the United States. It will add the 40-person creative shop to its Accenture Song marketing group to improve its social marketing capabilities.
The deal was announced on August 19, 2025, and it comes at a time when social media is becoming more and more important to chief marketing officers.
Superdigital brings specialized social expertise
Superdigital was founded in 2013 and focuses on social strategies, community building, and content creation. They are very good at making short videos and innovative material for certain platforms. The firm is based in Florida but also has offices in New York, Boston, and Los Angeles. It works with clients in the technology, consumer products, gaming, and entertainment industries.
Sean Lackey, Accenture Song’s Marketing practice lead for the Americas, stressed the strategic relevance of the acquisition: “Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand.”
Biz Hennigan, General Manager of Superdigital, stated, “For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in [favor] of bold, original thinking. Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”
Strong financial foundation supports growth strategy
In the first quarter of 2025, Accenture reported revenues of $17.7 billion, up 9% from the previous year. The consulting giant’s operating income rose 15% to $2.948 billion, and its operating margin was 16.7%. The company’s financial sheet, which includes $59.9 billion in assets and $8.3 billion in cash reserves, gives it substantial resources to make smart acquisitions.
Accenture Song has acquired other companies before, such as Unlimited, Work & Co., and SOKO. The financial terms of the Superdigital deal were not disclosed.
Accenture, which started in 1989, has more than 10,000 employees worldwide and offers business process outsourcing services in marketing, procurement, supply chain, finance, and technology in 50 countries. The firm has grown beyond traditional outsourcing to focus on operations, strategy, and digital transformation services.
Accenture was recently ranked #2 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
