Accenture backs GoUpscale to elevate wealth content
NEW YORK, UNITED STATES and SINGAPORE, SINGAPORE — Outsourcing giant Accenture has made an investment in GoUpscale, a Singapore-based content engagement technology firm, to reshape how wealth management companies interact with clients through digital channels.
While terms of the investment were not disclosed, the move is part of Accenture Ventures’ broader push to accelerate innovation in data and artificial intelligence (AI).
GoUpscale specializes in transforming traditional wealth management materials, like brochures and market reports, into personalized, interactive digital experiences.
With over 50 clients across Southeast Asia, Europe, and North America, the startup is helping firms modernize outdated content delivery systems using AI and generative AI tools.
“The content landscape for wealth management firms is evolving quickly, and our technology is helping them stay ahead of this transformation,” said Dominic Gamble, CEO and co-founder, GoUpscale.
“The investment from Accenture will allow us to further scale our AI capabilities, refine our platform, and bring our solutions to more firms seeking to enhance their client engagement strategies.”
Driving growth through human-digital synergy
Accenture’s research shows wealth managers in Asia plan to double assets under management to nearly US$260 trillion by 2026, with 95% of that growth expected to come from relationship managers. GoUpscale’s tools are designed to support these professionals by making client communication more dynamic and tailored.
“Engagement through virtual touchpoints is key for an increasingly connected, digitally native client base. With relationship managers remaining one of the most important channels for clients, firms need to scale human touch without scaling cost,” said David Wilson, who leads Accenture’s wealth management practice in Asia.
“The investment content solution from GoUpscale empowers relationship managers to deliver personalized content that transforms everyday interactions into meaningful moments of connection and value.”
Accenture projects that such AI-enhanced content strategies could drive an annual revenue increase of 6–8% for wealth management firms, translating to tens of millions in potential gains.
Accelerating innovation through Project Spotlight
As part of the investment, GoUpscale will join Project Spotlight, Accenture Ventures’ accelerator program for promising data and AI startups. The initiative provides access to Accenture’s industry expertise, enterprise clients, and technology infrastructure, supporting growth in new markets.
Tom Lounibos, global lead for Accenture Ventures, added: “Clients expect seamless, digital interactions. GoUpscale’s technology has the potential to revolutionize how wealth managers share insights that build trust and value.”
About the companies
Accenture employs approximately 801,000 people and operates in more than 120 countries, offering services in strategy, technology, operations, and AI. After two consecutive years in the top spot, the global professional services company ranked #2 in OA500 2025, an objective index of the world’s 500 top outsourcing companies.
GoUpscale, founded in 2021, serves wealth and asset management clients with AI-powered engagement tools, helping firms increase productivity and sales through smarter content delivery.
