Accenture completes Logic acquisition, boosts retail tech capabilities
NEW YORK, UNITED STATES — Outsourcing giant Accenture has completed its acquisition of Logic, a retail technology services firm headquartered in Minneapolis, Minnesota. Terms of the transaction remain undisclosed.
The deal, initially announced on July 16, 2024, expands Accenture’s reach in the retail sector by incorporating Logic’s specialized skills in merchandising, store operations, digital, analytics, and cloud technologies.
Moreover, Logic’s proficiency in artificial intelligence (AI) and generative AI is seen as a strategic asset that will further drive innovation for Accenture’s clients.
Expanding retail expertise
The acquisition brings approximately 800 professionals with specialized skills in retail-focused technical strategies to Accenture Technology.
Founded in 1997, Logic has offices in 11 countries and serves more than 150 retail clients globally. The company specializes in driving customer loyalty, boosting revenue, and increasing agility through innovative technology solutions.
“Business disruption is intensifying and requires retailers to embrace a strategy of continuous reinvention to deliver value across every part of the business with digital technology at the core,” said Jill Standish, global lead of Accenture’s Retail industry practice.
“The addition of Logic’s expertise and industry-specific skills will further enhance our ability to deliver comprehensive retail solutions and drive transformative outcomes for our clients to thrive in this dynamic marketplace.”
Enhancing client solutions in a dynamic marketplace
Karthik Narain, group chief executive of Technology at Accenture, highlighted the strategic importance of this move: “Logic’s digital, data and cloud capabilities, coupled with its deep industry experience, will complement Accenture Technology’s capabilities and further expand our ability to deliver impactful results to our clients.”
Bill Szlaius, Co-Founder & CEO of Logic, expressed enthusiasm about joining forces with Accenture, stating, “Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team.”
Accenture’s acquisition strategy
Accenture is a global leader in professional services. It operates in more than 120 countries and has an approximately 750,000-person workforce. For the second consecutive year, it ranked #1 in the OA500 2024, an objective index of the world’s top 500 outsourcing companies.
While not specifically focused on retail, some of Accenture’s other acquisitions in 2024 have enhanced its digital capabilities, which could indirectly benefit its retail technology offerings:
- Work & Co.: A global digital product company that merges design, technology, and innovation.
- Navisite: A digital transformation and managed services provider.
- Ammagamma: An Italian company helping businesses advance their AI and generative AI technologies.
