Accenture invests in agentic AI retail platform Profitmind

DUBLIN, IRELAND, and PENNSYLVANIA, UNITED STATES — Accenture, a global professional services firm, has made a strategic investment in retail AI firm Profitmind, forming a partnership to integrate Profitmind’s agentic AI platform into its services.

The move, executed through Accenture Ventures, aims to help global retailers automate complex decisions in pricing, inventory, and planning with greater speed and insight.

Agentic AI emerges as key driver of retail competitiveness

In contrast to traditional automation, agentic AI systems are programmed to autonomously infer insights from large amounts of data, organize activities across different workflows (such as pricing and inventory), and dynamically respond to real-time market changes. 

This ability is framed as a direct response to the unstoppable upheaval and unprecedented complexity retailers have been experiencing lately, with executives often bombarded with information, leaving little time to make favorable decisions. 

Accenture research indicates that consumers are 1.5 times as engaged and 2.3 times more likely to recommend a brand online when they have emotionally engaging experiences, a personalization goal advanced by AI. 

Moreover, these customers are 1.7 times more likely to pay a higher price, which can directly improve revenue and give the operation a competitive edge in a saturated market, personally, because of its AI-powered capabilities. 

Jill Standish, Global Retail Lead at Accenture, notes, “In retail, AI is reinventing how people shop, how businesses operate, and how employees work. Retailers are navigating relentless disruption—and nowhere is the impact more acute than in merchandising. 

“Frequently considered the heart and soul of retail, executives are often overwhelmed by massive amounts of data, reports, and spreadsheets, leaving little time for effective decision-making.”

Accenture-Profitmind deal turns retail data into fast decisions

One key issue identified is the detachment between data analysis and implementation. Retailers are often faced with voluminous data that is unequal, such as price, promotion, and assortment, which would freeze the decision-making process. 

This move aims to bridge the gap by launching the Profitmind platform, which uses smart AI agents to connect disparate data sources and deliver reliable, prioritized, and actionable recommendations in just minutes. 

The collaboration focuses on providing not just data but actionable intelligence with transparency. Profitmind’s platform blends machine learning, generative AI, and agentic AI to help teams make faster, more informed decisions while maintaining visibility into the AI’s reasoning and expected outcomes. 

“Profitmind bridges the gap between insight and action through agentic AI. It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry,” said Standish.

By combining this technology with Accenture’s current data and AI retail tools, the partnership seeks to provide reliable global solutions that transform important insights into real business results.

Mark Chrystal, Co-founder and CEO at Profitmind, notes, “This partnership allows us to bring that innovation to more global clients, delivering consistent solutions that increase agility and turn critical insights into tangible business outcomes.”

Accenture accelerates global AI and retail reinvention

Accenture has aggressively scaled its AI and data capabilities through targeted investments and acquisitions, such as its stake in AI firm OPAQUE and the acquisition of United Kingdom-based AI specialist Faculty, to meet enterprise demand for secure, scalable AI solutions. 

Concurrently, the firm deepened its industry reach by purchasing Japan’s SI&C Co. and forged a monumental partnership with Anthropic, pledging to train 30,000 professionals on Claude AI to drive enterprise reinvention. 

Accenture has matched this technical expansion with a strategic talent surge, as evidenced by the record-breaking recruitment of AI-savvy strategy consultants at premier Indian management institutes. 

These actions collectively position Accenture as a key intermediary between AI ambitions in the boardroom and the widespread implementation of AI-based concepts with strong security in a highly competitive outsourcing environment. 

Accenture ranked #2 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies. The 2026 edition of the OA500 is expected to be released in March.