Accenture, NVIDIA team up for immersive CX for Defender
CALIFORNIA, UNITED STATES — Outsourcing firm Accenture and software company NVIDIA have joined forces to elevate the client experience for Defender through advanced generative AI and real-time graphics capabilities.
Accenture Song, the tech-powered creative group, is utilizing NVIDIA’s Omniverse platform to generate high-fidelity Defender vehicles from design data for marketing initiatives.
This allows the creation of interactive 3D environments through conversational prompts. It streamlines the tech production process and drives new practices, conversational intelligence, and interactive personalization.
“Defender embodies the spirit of adventure, and that is also true to our mission of reinventing creativity and design through pioneering technologies,” said David Droga, CEO of Accenture Song.
“Defender’s brand purpose is ‘Embrace the Impossible.’ This collaboration with industry leaders demonstrates our commitment to building the Defender brand and creating modern luxury experiences for our clients,” Mark Cameron, Defender managing director, added.
Accenture ranked #1 in the 2024 OA500, an objective index of the world’s top 500 outsourcing companies. This is the second year the company clinched the index’s top spot.
