Atento appoints Alexandre Mafra as CFO to lead business transformation
MADRID, SPAIN — Atento, a provider of customer experience management and business transformation outsourcing services (CXM/BTO), has appointed Alexandre Mafra as its new Chief Financial Officer (CFO).
Mafra, who brings over 30 years of financial experience, will report directly to Chief Executive Officer (CEO) Dimitrius Oliveira and is tasked with advancing the company’s strategy of innovation, efficiency, and sustainable growth following a recent financial restructuring.
New CFO tapped to cement value, accelerate growth
Atento’s appointment of Mafra is a strategic move to cement its re-architected financial foundation and drive long-term value, following its recent rebrand, which established a global BTO model fusing AI and human expertise.
According to Oliveira, “After consolidating a more robust and flexible financial structure, Alexandre will play a key role in executing our roadmap focused on innovation, efficiency, and sustainable growth.”
His long history of service in the company, serving more than 9 years on advisory and management boards, makes Mafra one of the leaders who will drive the company through its current transformation process and strengthen its dedication to its stakeholders.
Mafra has a successful track record, having led the financial and organizational transformations that meet Atento’s current requirements. In previous CFO roles at ClearSale and Focus Energia, he not only strengthened growth and efficiency but also played a fundamental role in the sale process of both companies to major strategic players.
This experience in managing complex financial transitions and delivering measurable outcomes is seen as a critical asset for Atento as it seeks to accelerate its BTO strategy and demonstrate tangible returns for clients.
Finance as a driver for client success
Mafra’s mandate extends beyond traditional financial management to actively fostering innovation and translating strategy into measurable client value.
As he notes, “My priority will be to further strengthen this foundation, accelerating our Business Transformation Outsourcing strategy, fostering innovation, and demonstrating measurable returns in transformation value for our clients.”
Mafra described recognizing an “exceptional opportunity to drive value creation through strategic financial stewardship,” directly linking his financial expertise to the company’s growth objectives.
His academic foundation, including executive programs at INSEAD and Harvard Business School, equips him with the strategic mindset to leverage finance as a competitive advantage in highly competitive markets, thereby advancing the CEO’s vision of sustainable growth.
“His appointment reinforces our commitment to creating long-term value for our customers, investors, and employees,” Oliveira said.
