Atento appoints Paul Ignasinski as CDTO to lead digital transformation
MADRID, SPAIN — Atento, a global provider of customer experience management (CXM) and business transformation outsourcing (BTO) services, has announced the appointment of Paul Ignasinski as Chief Digital Transformation Officer (CDTO), effective immediately.
The appointment underscores Atento’s commitment to accelerating its digital transformation agenda amid shifting industry demands.
Seasoned leader brings proven CX innovation
With over two decades in the CX technology space, Ignasinski’s professional background includes senior roles at major tech and customer experience firms.
He most recently served as Chief Technology Officer at Everise, overseeing technology and innovation strategy, including EverAI Labs.
Prior to that, Ignasinski held positions such as Chief Innovation Officer at Full Potential Solutions and Senior Vice President of Digital at TTEC, where he spearheaded global sales and innovative CX solutions.
“Digital transformation is not accomplished with just technology, AI or otherwise – but rather it requires vision, agility, and the right culture and capacity for execution,” said Ignasinski.
“I’m excited to collaborate with such a committed and talented team to drive innovative CX solutions that truly make a difference for our clients and their end users.”
Atento CEO Dimitrius Oliveira added, “With Paul’s incorporation, we take a strategic step toward a deeper digital transformation, which goes beyond technology and encompasses our culture, ways of working, and vision for the future. We are confident that his leadership will make a significant difference in our evolution toward an even more agile, efficient and future-ready organization.”
Atento’s global reach and services
Atento operates in 17 countries across Latin America, the United States, and Spain, serving a range of sectors including telecommunications, banking, healthcare, and public administrations.
The company specializes in customer experience management, business process outsourcing, and digital transformation solutions that integrate advanced technologies such as artificial intelligence, automation, and analytics to enhance customer engagement.
Atento is among the largest CXM and BTO providers worldwide. Forbes named Atento one of Spain’s best places to work in 2023, and Great Place to Work has consistently listed the firm among the top 25 employers worldwide. The company ranked #26 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
