BELAY expands fractional accounting services portfolio with Fortiviti buy
GEORGIA, UNITED STATES — Virtual staffing solutions provider BELAY has announced the acquisition of Fortiviti, a Kansas-based provider of integrated accounting and back-office solutions.
Terms of the acquisitions remain confidential.
The merger is set to enhance BELAY’s ability to support entrepreneurs and business leaders across various industries by strengthening its accounting services offerings.
Empowering entrepreneurs through expanded services
Founded in 2010, BELAY offers flexible U.S.-based solutions for businesses, nonprofits, and churches. The company provides virtual assistants, accounting services, and marketing assistants to equip busy leaders with the tools they need to succeed.
“As we continue to invest in the growth of our Accounting Services offering with this acquisition – both in quality and opportunity – we hope to empower more busy leaders to let go of their accounting tasks and reap the benefits of quality accounting data from reliable financial experts and partners,” said BELAY CEO Tricia Sciortino.
Fortiviti: A perfect fit for BELAY’s vision
The acquisition aligns perfectly with BELAY’s commitment to exceptional service as Fortiviti produces reliable financial information that drives profitability and growth.
“There are just so many compliance and administrative tasks that happen on the back end of operating a business that many business owners just don’t know,” said Fortiviti Founder and President Shauna Huntington.
“What’s great about our team – and I think what’s a little bit different about how we have serviced clients over the years – is that we provide a full accounting team and department.”
Enhancing client experience
Sciortino emphasized the importance of human connections in choosing partners, stating, “People and culture really matter to us, so choosing a partner based on those connections is paramount because our values are at the forefront of every client interaction”.
“Our number one core value is to do the extras; our goal is to do more for our clients than they expect,” Huntington added.
The combined expertise of both companies will provide entrepreneurs with comprehensive support at every stage of their business journey, offering the tools, knowledge, and guidance needed to reach their goals.
The merger follows BELAY’s purchase of CFO Advisory Services to enhance its fractional CFO and financial operations offerings.
