BELAY Solutions acquires Fully Accountable, expands e-commerce finance
ROSWELL, GEORGIA, and OHIO, UNITED STATES — BELAY Solutions, a provider of flexible staffing solutions, has strategically acquired Fully Accountable, an outsourced accounting firm specializing in financial services for e-commerce and digital brands.
This move is designed to establish the company as the definitive source for scalable, high-level financial support for modern businesses.
“Together, we are redefining what accessible, best-in-class financial support looks like for entrepreneurs, founders, and executive teams,” said Tricia Sciortino, Chief Executive Officer (CEO) of BELAY Solutions.
Belay’s virtual staffing and U.S.-based finance talent
With a decade of experience, BELAY Solutions has established itself as a leading provider of flexible, U.S.-based virtual staffing, intentionally matching busy leaders with skilled assistants in administrative, accounting, and marketing roles to streamline operations.
This focus on delegation allows clients to reclaim strategic focus, a benefit similarly realized by firms partnering for specialized financial clarity.
Transitioning to financial operations, Fully Accountable delivers a modern suite of digital accounting and CFO services, leveraging technology and expertise to simplify complex bookkeeping for e-commerce, SaaS, and marketing agencies.
Their model provides proactive financial insights and agile systems, empowering these specialized businesses to make faster decisions and sustain scalable growth.
BELAY’s fifth finance acquisition in under two years
By making Fully Accountable its fifth financial acquisition in less than two years, Belay is systematically building a comprehensive, flexible suite of financial services.
This rapid aggregation is not merely about growth but about positioning Belay as the preeminent, full-service solution for businesses seeking to outsource their financial operations with confidence.
The move specifically targets high-growth economic sectors, as emphasized by Sciortino, who said Fully Accountable’s “deep expertise in [e-commerce] and digital businesses, two of the fastest-growing sectors in the economy.”
This focused strategy helps BELAY go beyond basic services and provide specific knowledge, which attracts important clients like entrepreneurs, founders, and executive teams in the digital industry.
Sciortino notes, “From the beginning, BELAY and Fully Accountable have shared the same mission: to serve leaders with integrity, intelligence, and unwavering excellence.”
E-commerce and SaaS CFO services for global growth
The core value proposition for clients is immediate access to a deeper tier of sophisticated, sector-specific financial management tools designed to eliminate growth bottlenecks.
BELAY clients now gain access to Fully Accountable’s recognized excellence in various facets such as:
- E-commerce accounting and financial operations
- Subscription-model financial management
- Fractional CFO services
- Advanced analytics and performance dashboards
This translates into practical, powerful support for navigating the complex economic landscape of digital business.
Business owners will have access to enhanced services, including extended CFO services with deep e-commerce and Software-as-a-Service (SaaS) revenue modeling, real-time channel and SKU-level insights, scalable infrastructure for high-volume transactions, and optimized margins.
The combined entity aims to provide “Wall Street-level insight to Main Street businesses,” optimizing margins with detailed analytics and offering clarity that founders and CEOs need to scale with purpose and peace of mind.
As Fully Accountable CEO, Rachel Phillips stated that the partnership enables helping “high-growth businesses make better financial decisions faster” on a larger scale, ensuring clients continue working with trusted professionals, now backed by Belay’s national operational excellence.
BELAY previously ranked #124 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
