Boomering promotes Peter Rea to Chief Innovation Officer
PAMPANGA, PHILIPPINES — Outsourcing specialist Boomering Inc. has promoted long-time brand ambassador and co-owner Peter Rea to Chief Innovation Officer (CIO), tasking him with embedding “people-first” innovation across the company’s global client base.
From brand ambassador to C-suite
Rea joined Boomering soon after its 2017 launch and became the firm’s best-known evangelist, advising business owners on how to scale with culturally aligned teams in the Philippines.
Colleagues credit his networking flair—highlighted in recent industry events where he spoke as “co-owner and Brand Ambassador”—for expanding Boomering’s footprint in Australia, New Zealand, North America and the United Kingdom.
Announcing the move on LinkedIn, Rea wrote, “Innovation isn’t optional. It’s how we unleash human potential… our job is to ensure that innovation isn’t just clever, but also human.”
As CIO, Rea will lead product development, AI adoption, and client experience design. “Behind every company door, workflow, platform, and every process, there’s a person whose success depends on how well we support them,” he said, framing the role as a pledge to keep empathy at the heart of Boomering’s automation push.
About Boomering
Boomering is a business process offshoring (BPO) company headquartered in Clark, Philippines. The company specializes in providing fully customizable business solutions to small and medium-sized enterprises (SMEs) worldwide, helping them build high-performing offshore teams and streamline operations. Boomering’s services include:
- Virtual assistance
- Accounts payable and bookkeeping support
- Customer service
- Specialized back-office solutions
Boomering is subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
