Accenture, TCS, Infosys lead in brand value for IT services
LONDON, UNITED KINGDOM — Accenture retains its top spot as the most valuable IT services brand globally, according to a recent report from Brand Finance.
This year’s Brand Finance IT Services 25 report reveals Accenture’s brand value grew by 2% to $40.5 billion. Tata Consultancy Services (TCS) follows closely behind, with an 11% increase to $19.2 billion. Coming in third is Infosys, which over the last five years, has achieved the fastest growth rate in brand value and is now valued at $14.2 billion.
The 10 most valuable IT services brands this year are:
- Accenture – $40.5 billion
- TCS – $19.2 billion
- Infosys – $14.2 billion
- IBM – $12.1 billion
- Capgemini – $10.2 billion
- NTT DATA – $8.9 billion
- Cognizant – $8.6 billion
- HCLTech – $7.6 billion
- Wipro – $5.8 billion
- Fujitsu – $4.3 billion
The report notes that demand for AI and large language models continues to transform the IT industry.
Brand Finances notes that Accenture is well-positioned to take advantage of this trend. TCS’s growth has been aided by marketing efforts like its sponsorship of the Jaguar Formula E team. Despite economic challenges, Infosys and its CEO Salil Parekh have driven strong brand value gains.
Other fast-growing companies include HCLTech, with 16% growth, making it the fastest expanding top 10 brand, and Globant, with a 34% surge, the fastest growing among the top 25.
While IT services firms thrived during the pandemic’s digital transformation boom, Brand Finance’s Valuation Director Lorenzo Coruzzi said macroeconomic headwinds, inflation, and geopolitics led them to rethink their strategies.
“Despite cautious short-term spending, the substantial long-term demand for AI presents a crucial opportunity for IT services brands to adapt and differentiate themselves,” Coruzzi said.
Brand Finance estimates future revenues attributable to a brand, calculating a royalty rate charged for usage, and discounting to a net present value to rank the brand value rankings of IT services. It also measures brand strength via metrics like marketing investment and business performance.
