• 3,000 firms
  • Independent
  • Trusted
Save up to 70% on staff

News » Accenture, TCS, Infosys lead in brand value for IT services

Accenture, TCS, Infosys lead in brand value for IT services

Image from Brand Finance
Image from Brand Finance

LONDON, UNITED KINGDOM — Accenture retains its top spot as the most valuable IT services brand globally, according to a recent report from Brand Finance. 

This year’s Brand Finance IT Services 25 report reveals Accenture’s brand value grew by 2% to $40.5 billion. Tata Consultancy Services (TCS) follows closely behind, with an 11% increase to $19.2 billion. Coming in third is Infosys, which over the last five years, has achieved the fastest growth rate in brand value and is now valued at $14.2 billion.

The 10 most valuable IT services brands this year are:

  1. Accenture – $40.5 billion
  2. TCS – $19.2 billion
  3. Infosys – $14.2 billion
  4. IBM – $12.1 billion
  5. Capgemini – $10.2 billion
  6. NTT DATA – $8.9 billion
  7. Cognizant – $8.6 billion
  8. HCLTech – $7.6 billion
  9. Wipro – $5.8 billion
  10. Fujitsu – $4.3 billion

The report notes that demand for AI and large language models continues to transform the IT industry. 

Brand Finances notes that Accenture is well-positioned to take advantage of this trend. TCS’s growth has been aided by marketing efforts like its sponsorship of the Jaguar Formula E team. Despite economic challenges, Infosys and its CEO Salil Parekh have driven strong brand value gains.

Other fast-growing companies include HCLTech, with 16% growth, making it the fastest expanding top 10 brand, and Globant, with a 34% surge, the fastest growing among the top 25.

While IT services firms thrived during the pandemic’s digital transformation boom, Brand Finance’s Valuation Director Lorenzo Coruzzi said macroeconomic headwinds, inflation, and geopolitics led them to rethink their strategies.

“Despite cautious short-term spending, the substantial long-term demand for AI presents a crucial opportunity for IT services brands to adapt and differentiate themselves,” Coruzzi said.

Brand Finance estimates future revenues attributable to a brand, calculating a royalty rate charged for usage, and discounting to a net present value to rank the brand value rankings of IT services. It also measures brand strength via metrics like marketing investment and business performance.

Start your
journey today

  • Independent
  • Free
  • Transparent

About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO)

The #1 outsourcing authority

Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 350+ podcast episodes, and a comprehensive directory with 900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

“Excellent service for outsourcing advice and expertise for my business.”

Learn more
Banner Image
Get 3 Free Quotes Verified Outsourcing Suppliers
3,000 firms.Just 2 minutes to complete.
Learn more

Connect with over 3,000 outsourcing services providers.

Banner Image

Transform your business with skilled offshore talent.

  • 3,000 firms
  • Simple
  • Transparent
Banner Image