Braze seals first ever acquisition, launches Braze Australia
NEW YORK, UNITED STATES — Braze, a United States-based customer engagement platform, has completed its acquisition of North Star, its exclusive reseller in Australia and New Zealand (ANZ). This marks its first ever acquisition and paves the way for the creation of Braze Australia.
“Moving forward, Braze Australia will be able to provide more streamlined customer success, support, and services to both new and existing customers in the region, and we look forward to helping even more leading brands in ANZ to build meaningful and relevant customer relationships,” said Braze Cofounder and CEO Bill Magnuson.
Since 2016, North Star has been an active Braze reseller, providing sales, onboarding, and customer success operations in the ANZ market for high-profile customers, including Canva and KFC Australia. With a team of over 60 strategists, engineers, and marketers, North Star has built a community of more than 1,000 marketers merging data and creativity to generate innovative experiences for brands and their customers.
Braze is recognized as one of Fortune’s 2022 Best Workplaces in Technology, for Women, and Millennials. It helps brands process real-time customer data, orchestrate relevant marketing campaigns, and continually evolve their customer engagement strategies. The company, headquartered in New York, operates in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo.
Braze has reported a significant increase in revenue in its fiscal first quarter 2023 financial statement. Braze has reported a significant increase in revenue in its fiscal first quarter 2023 financial statement. The company’s revenue has surged to $77.5 million, marking a remarkable 61.9% year-over-year growth as compared to the first quarter of the previous fiscal year.
