Call center rebrands, expands focus beyond medical industry
DELAWARE, UNITED STATES — BSD Enterprises, previously known as BlindSight Delaware Enterprise, has rebranded and broadened its business focus.
The Wilmington-based call center, initially targeting the medical industry and employing individuals from special needs and disadvantaged communities, is now diversifying its services.
This strategic transformation follows a significant $608,000 grant from the Delaware Strategic Fund, which was intended to promote growth and expansion.
Local success and leadership
Under the guidance of Karl Fischer, who became Vice President of Customer Solutions in April, BSD Enterprises has successfully managed Wilmington’s 311 call center and collaborated with Beebe Hospital’s Tunnell Cancer Center. The company is exploring further service expansions within Beebe Hospital.
Fischer emphasizes the importance of local connections, stating, “You know how Delaware works. It’s not even the seven degrees of Bacon. It’s three degrees.” His local roots have been pivotal in building relationships that contribute to the company’s success.
Changing perceptions and business model
The name change from BlindSight Delaware to BSD Enterprises aims to shift perceptions from a nonprofit charity to a competitive business entity.
Fischer clarifies, “We’re turning our positioning around, like our tagline says: Quality interactions for call centers. It’s quality.”
The company seeks to demonstrate its capabilities through successful partnerships, such as those with the city of Wilmington and the Tunnell Cancer Center.
Commitment to community and operational excellence
BSD Enterprises remains dedicated to its social mission, planning to hire about 30% of its workforce from special needs and economically disadvantaged communities.
Stephanie Mergler, Deputy Chief of Staff for Operations in Wilmington, commends BSD for its local expertise and ability to handle credit card payments, a capability previous vendors lacked.
The company’s efficient staffing has significantly reduced call wait times, enhancing customer satisfaction.
Ambitious growth and regional expansion
Looking ahead, BSD Enterprises aims to become a regional call center hub, targeting various sectors, including healthcare and utilities.
Fischer emphasizes the importance of their employees’ skill sets, stating, “It’s the skill set of our people, not necessarily the vertical, that drives us.”
The company plans to expand its services beyond Delaware, addressing inefficiencies in state support systems and exploring opportunities in nearby states.
BSD Enterprises is poised for growth, with plans to increase its workforce and extend its grant through 2026. Fischer remains optimistic about the company’s future, stating, “We think we have strengthened municipalities and healthcare. We have created a network of relationships that we’re continuing to build and grow.”
As BSD Enterprises continues to evolve, it remains dedicated to improving customer experiences and supporting the local community.
