CCI bolsters European reach with AviaContact acquisition
DUBAI, UNITED ARAB EMIRATES, and SOFIA, BULGARIA — In a strategic expansion, CCI Global has acquired
CCI expands global footprint with AviaContact acquisition
CCI Global is a business process outsourcing (BPO) company headquartered in the United Arab Emirates offering a broad range of customer experience solutions across industries. The company has a skilled, dedicated workforce of over 17,000 agents, thereby ensuring superior customer service experiences for its own expansive portfolio of over 80 international clients.
Their African presence makes their strategic move into Europe a significant evolution of their global delivery model, directly enabling the acquisition of AviaContact.
CCI Global previously ranked #193 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies. The company is also currently subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
Specializing exclusively in the travel sector, AviaContact provides BPO services to online travel companies, including customer service, social media management, and OTA back-office support in 8 languages.
The firm has built its reputation on investing in professional staff and technology to offer 24/7, multilingual assistance, making it a precisely targeted asset for CCI’s ambitions in the high-growth travel and leisure market.
CCI’s acquisition of AviaContact is a move to establish its first operational site in Europe, directly addressing the evolving needs of its global client base.
CCI’s strategic European expansion
This strategic acquisition provides CCI with immediate access to a highly educated, multilingual talent pool in Eastern Europe through AviaContact’s operations in Bulgaria and Ukraine.
Through this European presence, CCI will be better positioned to sustain its operations and maintain proximity to its clients, further establishing the brand as a reliable customer experience (CX) partner for stringent global travel brands.
This expansion aligns with CCI’s overall goal of achieving inclusive growth and building a global talent network.
“We’re also proud to be creating new job opportunities not only across Africa, where our roots run deep, but now also in Europe as we continue building a globally inclusive and high-performing workforce,” noted Martin Roe, Chief Executive Officer (CEO) of CCI Global.
Furthermore, there will be no change in AviaContact’s current management, led by Founder Victoria Dubrovska, making the European operations easy to integrate into CCI’s existing global structure.
CCI capitalizes on global travel sector growth
CCI is positioning itself more effectively to capture a larger share of the fast-expanding travel and leisure industry, which is set to reach over $11 trillion by 2030. The acquisition is a direct response by the travel BPO market to its projected 14% compound annual growth rate (CAGR) through 2028, which will enable CCI to meet increased demand for culturally fluent 24/7 support in global markets.
“Our clients will benefit from expanded multilingual capabilities, stronger global coverage, and access to advanced technology solutions that enable faster, more personalized customer experiences, all while we preserve the boutique-level service and flexibility they value us for,” noted Victoria Dubrovska, Founder of Aviacontact.
The action will allow CCI to swiftly expand its service offerings to travel brands seeking smooth, personalized customer experiences.
This acquisition will provide CCI with expertise in the travel industry, including GDS certification to offer advanced booking services and support in seven languages. The AviaContact experience enables CCI to provide a broader range of travel support services, not only through booking and real-time support but also through post-travel interaction.
This strategic expansion of CCI’s service portfolio enables the company to help global travel brands build customer loyalty and grow in the ever-competitive industry.
