Cebu drives Philippine IT-BPM growth, employs 15% of sector workforce
CEBU, PHILIPPINES — Cebu has solidified its role as a powerhouse in the Philippines’ IT-BPM sector, contributing 15% of the industry’s workforce.
With 160,000 full-time employees (FTEs) in the Visayas region alone, the province remains a critical growth engine despite geopolitical and economic challenges.
Cebu’s strategic role in the Philippine IT-BPM industry
In early 2025, the Philippine Economic Zone Authority (PEZA) gave approvals for 66 projects valued at PHP58.9 billion (US$ 1.05 billion) in Central Visayas, mainly supporting the 396,000 FTEs located in Cebu City, Mandaue, and Lapu-Lapu.
Strategic infrastructure, including green buildings and South Road Properties (SRP) developments, further cements its appeal to global firms.
Contact centers are still the core of the industry, contributing $31.6 billion, or 83%, of total industry revenue and hiring the largest number of FTEs in the U.S. According to Mitch Locsin, chairman of the Contact Center Association of the Philippines (CCAP), Cebu plays a vital role, since member companies in Cebu are always positive.
With projections of $40 billion in revenue and nearly 1.82 million FTEs by 2025, Cebu’s growth trajectory remains robust.
Adapting to global risks and future-proofing talent
Despite its resilience, the sector faces risks, particularly from U.S. protectionist policies under President Donald Trump, given that 85% of outsourcing contracts originate from American firms.
CCAP President Haidee Enriquez noted that while tariffs currently target goods, not services, the industry remains cautious.
“Fortunately, the current US tariff movements are centered on goods, not on services,” Enriquez said.
“But we do not rule out the possibility of a shift, which may affect our sector eventually. Based on the latest pulse survey we did within the industry, the way we do business in our sector is still not bearing the impact of Trump’s actions. But we are watchful and cautious,” she added, highlighting concerns over potential shifts in U.S. consumer behavior affecting demand.
To future-proof the industry, Enriquez stressed the need for upskilling, automation, and rural expansion. Countryside employment now represents 34% of the workforce, as firms tap next-wave cities for talent.
“With our 2028 roadmap in place and Cebu’s consistent performance, we are confident the Philippines will surpass its mid-to high-range growth targets,” she added, underscoring the sector’s adaptability in a rapidly evolving global market.
