Cloudstaff expands North America with industry specialists
NORTH CAROLINA, UNITED STATES — Cloudstaff, a global staffing and outsourcing firm with delivery centers in the Philippines, India, Colombia and Kenya, has named three industry-specific sales leaders to its North America division — expanding its vertical specialist roster to six and deepening its reach in sector-focused workforce solutions for United States clients.
New hires target travel, accounting and mortgage markets
Effective March 31, 2026, the company appointed Roberto Gonzalez as growth consultant for the travel vertical, Jose De Soto Garcia as vice president of sales for accounting, and Aaron Anaya as regional sales manager for mortgage and real estate financing.
Gonzalez brings more than 15 years of contact center and business process outsourcing (BPO) leadership, with particular expertise in the cruise sector. De Soto Garcia — bilingual in English and Spanish and based in Charlotte, North Carolina where Cloudstaff operates its North American headquarters — adds cross-sector depth spanning accounting, IT, logistics and e-commerce.
“Building the right team around our clients starts with people who know the industries they serve,” said Macon Albertson, Cloudstaff’s general manager for North America.
Six-vertical coverage model reflects wider BPO specialization shift
The three appointments join existing specialists Juan Torres in legal, Jamar Mitchell in health and Anthony Lopez in franchising, completing a six-vertical coverage model across travel, accounting, mortgage and real estate, legal, health and franchising.
Anaya brings nearly 10 years of business development experience working with mortgage brokerages and title service providers — a segment where offshore staffing demand has grown as U.S. lenders move to cut back-office processing costs.
Cloudstaff draws from a talent pool of nearly 1 million professionals across its four delivery markets and currently lists more than 150 open roles across those six verticals.
The appointments signal a structural shift reshaping the global BPO industry: enterprise buyers now demand account teams with direct sector expertise, not generalist sales coverage.
The global BPO market was valued at approximately $280 billion in 2023 and is projected to surpass $500 billion by 2030, according to a report from Mordor Intelligence, with North American companies representing the largest source of worldwide demand.
As mortgage servicers, health care administrators and legal firms face rising domestic labor costs and shrinking talent pipelines, specialized offshore staffing has shifted from a cost-cutting option to a core operational requirement.
Cloudstaff is currently subscribed as an Outsource Accelerator (OA) BPO Partner. Through OA’s Marketing, Sales, and Source Partner Hubs, the firm accesses a unified growth platform designed to convert high-intent prospects and accelerate deal flow in the outsourcing industry.
Cloudstaff also ranked #84 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies. The 2026 edition of the OA500 is expected to be released on May 20, 2026. (Read the OA500 2026 methodology paper here.)
