Colombia’s BPO sector shines at 2025 CX Interaction Awards
CARTAGENA, COLOMBIA — The glittering Hilton Hotel in Cartagena played host to one of Latin America’s most prestigious customer service events as the Asociación Colombiana de BPO presented its CX Interaction Awards 2025.
This year’s ceremony recognized outstanding achievements across competitive categories, spotlighting Colombia‘s growing dominance in the global business process outsourcing (BPO) sector.
Industry leaders redefine customer experience standards
The awards revealed clear frontrunners in Colombia’s competitive BPO landscape. Nu, the digital banking disruptor, claimed the coveted gold in Best Customer Experience Strategy, edging out industry heavyweights.
Beverage giant DIAGEO demonstrated its commitment to workforce excellence, securing gold in Best Human Capital Management while also taking silver in the prestigious Best Customer Experience Strategy category.
Perhaps the night’s biggest winner was Konecta, the multinational customer experience specialist, which dominated multiple categories.
Technology-driven solutions took center stage as Concentrix earned gold for Best Technological Contribution, while Emergia topped the Best Data Analytics Strategy category. These wins highlight how Colombian BPOs are leveraging cutting-edge solutions to deliver superior customer experiences.
Social impact and innovation: The new competitive edge
This year’s awards placed unprecedented emphasis on corporate responsibility and sustainable business practices. The recognition of Konecta and Concentrix in this Best Contribution to Social Responsibility category demonstrated that market leaders are successfully balancing profitability with purpose.
Operational innovation emerged as another key theme. Emtelco‘s gold in Best Multichannel/Omnichannel Strategy and Konecta’s top honors in Best Export Management revealed how Colombian firms are mastering complex, technology-driven service models.
Lean Solutions Group set a new benchmark in workforce development with its gold medal performance in Best Employee Engagement Strategy, proving that employee satisfaction directly correlates with service quality, which was also proven by TaskUs and Outsourcing S.A.S., earning recognition in human capital categories.
A glimpse into the future of Colombian BPO
The 2025 CX Interaction Awards did more than honor past achievements; they charted a course for the industry’s future. With categories like Best Innovation Strategy for Shared Service Centers and Best Collection Strategy, the ceremony highlighted emerging specializations within the BPO ecosystem.
The strong showing by homegrown companies like BRM and Almacontact, alongside international players, suggests Colombia‘s BPO sector is entering a new era of maturity.
With its combination of skilled workforce, technological adoption, and commitment to sustainable practices, the country can position itself as a preferred destination for high-value customer experience solutions.
