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News » More companies adopting AI amid talent crisis: Randstad study

More companies adopting AI amid talent crisis: Randstad study

Photo from Randstad Enterprise

AMSTERDAM, NETHERLANDS — More companies are turning to artificial intelligence (AI) to tackle the worsening global talent crisis, according to a new report. 

The latest Talent Trends Report by Randstad Enterprise reveals a significant 14% year-over-year increase in organizations investing in AI for talent search and matching solutions, reaching 66% adoption.

“We are now in an age in which artificial and human intelligence can together achieve an optimized workforce unlike any before it,” said Mike Smith, Randstad Enterprise’s chief executive. 

“Our research underscores the urgency for businesses to adopt innovative strategies to harness human potential with AI as its co-pilot and ensure agility in a rapidly transforming global employment market.”

The study of over 1,000 C-suite and HR leaders across 21 countries found that 97% agree technology enhances talent attraction, engagement and retention, an eight-point rise since 2023. 

As skills gaps widen, 80% of companies are pivoting to a skills-based hiring model focused on candidates’ demonstrated competencies rather than formal education.

When evaluating candidates, the top priorities are potential to learn and grow (83%), intellectual traits (80%), and motivations aligned with the role (80%). 

Critical thinking and emotional intelligence (82% for senior roles, 80% for entry-level) are prized over industry experience and degrees.

While some leaders voice concerns around reduced human touch (34%) and bias risks (32%), 78% believe AI effectively identifies internal mobility opportunities and workforce gaps. 

The findings reflect AI’s growing prevalence in HR amid the deepening talent crisis. As skills scarcity increases, with 72% of leaders reporting widening gaps, AI is viewed as a vital tool for accessing human potential through intelligent search, matching and workforce planning capabilities.

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