Dixa, Ada partner to boost CX with AI
TORONTO, CANADA — Conversational customer service platform Dixa has partnered with customer service automation company Ada to deliver customer experience (CX) with the aid of the latest artificial intelligence (AI) technologies.
“This partnership sets the stage for a new era where autonomous automation and super agents operate seamlessly, elevating customer experiences to the next level,” said Mads Fosselius, Chief Executive Officer and co-founder at Dixa.
The integration of Dixa’s unified agent platform with Ada’s AI Agent aims to streamline business operations, accommodate a higher volume of customer inquiries, and enable the firm to focus on high-value tasks.
The partnership between the two firms will enable clients to seamlessly shift to Ada’s AI Agent. In addition, since the AI agent can address the most common inquiries, human agents can devote their time to more complex customer issues.
Ada’s AI Agent understands unique customer inquiries and pulls information from multiple sources to respond accurately. It can also be refined through AI-powered reporting, content recommendations, and guidance capabilities.
“Our partnership with Dixa more closely connects humans and AI, and presents new opportunities for collaborative learning across the customer service journey,” said Mike Murchison, CEO at Ada.
Founded in 2016, Ada has powered more than 4 billion automated customer interactions for various industries including ecommerce, fintech, SaaS. Its clients include Meta, Verizon, AirAsia, Yeti, and Square.
Meanwhile, Dixa was founded in 2015 and has clients across industries including ecommerce, food and grocery, fintech, transportation, health and wellness, among others. Its clients include Whisker, Too Good to Go, Scale Media, Honest Baby, Rapha and Grover.
