DTI works to enhance creative industry
MANILA, PHILIPPINES — The Department of Trade and Industry is looking for ways to enhance and reinforce the country’s creative industry.
Trade chief Alfredo Pascual said that challenges in the creative industries need to be addressed to develop the local sector. DTI’s Malikhaing Pinoy program aims to focus on this challenge.
“Malikhaing Pinoy is our holistic approach to addressing the constraints and barriers to growth of the creative industries. It is a flagship initiative well-informed by the various sector-specific industry studies and roadmaps carried out by the DTI with support from our champions from Congress,” Pascual said.
Under the program, studies in the creative industries’ sub-sectors will be conducted, and statistical data shall be gathered, particularly the actual contribution of the creative industries in terms of employment, trade, and gross domestic product.
“To allow us to measure the creative industries’ economic contributions accurately, we will continue working with the Philippine Statistics Authority and the Intellectual Property Office of the Philippines to establish a well-defined and reliable statistical system through the Creative Industries Satellite Account,” he added.
Pascual also calls on stakeholders to submit roadmap proposals for sub-sectors such as architecture and landscapes, eSports, fashion and textile, furniture and fixtures, gifts, decors, housewares, graphic design, and jewelry.
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