Ryan Strategic Advisory names 4 emerging offshore CX locations to watch in 2025
QUEBEC, CANADA — In the ever-evolving landscape of customer experience (CX) outsourcing, four emerging offshore locations are gaining attention for their potential to meet the growing demand for skilled talent and advanced infrastructure.
In its latest industry commentary, research and consulting firm Ryan Strategic Advisory said that these destinations offer promising alternatives for handling customer service and tech support in an increasingly AI-driven environment.
Ecuador: A promising nearshore destination
Ecuador is quickly becoming a sought-after location for offshore CX services. With a population of nearly 20 million, it offers scalable bilingual talent, appealing to U.S. businesses and Spanish-speaking markets like Spain.
The country’s growing air connectivity to North America and Europe enhances its attractiveness despite being less established than Latin American counterparts like Colombia and Mexico.
Fiji: Transforming from tourist haven to outsourcing hub
Fiji, known for its scenic beauty, is evolving into a competitive outsourcing location. The Fijian government and BPO sector are actively promoting the country as an outsourcing hub, particularly for the Australian and New Zealand markets.
Fiji’s English-speaking workforce and business-friendly incentives make it appealing, although long travel times from Europe and North America can be a drawback. Recent visits by global BPO leaders highlight its emerging potential.
Nigeria: Emerging as a BPO powerhouse
Nigeria is gaining traction in the BPO industry through strong collaboration between the government and private sector. Its scalable workforce and diverse skill set, including frontline services and tech expertise, distinguish it as a top choice for enterprise buyers worldwide.
With multiple cities offering business services, Nigeria is becoming increasingly popular among global companies seeking outsourcing solutions.
North Macedonia: A rising star in CX delivery
North Macedonia has emerged as a preferred offshore CX location, particularly for Western European businesses. It offers stable costs, a Westernized young population, and improving air connectivity. While its small population may limit large-scale operations, North Macedonia is well-suited for niche, high-margin service delivery.
These four countries — Ecuador, Fiji, Nigeria, and North Macedonia—are poised to reshape the outsourcing landscape in 2025.
As AI continues to evolve, the demand for culturally sensitive and tech-savvy talent will grow, positioning these emerging locations as key players in the global BPO market.
