Five9 rebrands, champions AI-human future in CX
CALIFORNIA, UNITED STATES — Cloud contact center solutions provider Five9 has unveiled a new brand identity that emphasizes its commitment to advancing artificial intelligence in customer experience (CX).
The company, which processes over 14 billion call minutes annually and serves more than 3,000 customers worldwide, operates across multiple countries, including the United States, the United Kingdom, Australia, the Philippines, the Netherlands, Spain, Sweden, Brazil, Germany, and Canada.
Strategic AI evolution
The company’s recent innovations showcase its leadership in AI technology, particularly with the launch of Five9 AI Agents, which combines conversational abilities with AI speed and knowledge.
This development follows the success of their GenAI Studio and Genius AI framework, demonstrating Five9’s commitment to bridging the AI implementation gap in contact centers.
Strong market position
Five9’s market presence is substantial, with:
- Revenue reaching $264.18 million in Q3 2024, marking a 14.81% growth
- A workforce of approximately 2,684 employees
- Processing capabilities for over 350,000 concurrent agent seats
- Partnerships with 1,450+ global system integrators and technology partners
“This is more than a refresh. It’s a reflection of who we are today – and where we’re going,” Niki Hall, Chief Marketing Officer at Five9, said in a LinkedIn post.
“Five9 is here to drive impact, efficiency, and exceptional customer experiences.”
The company’s new identity features a modernized logo with a citrus hue, symbolizing the insights unlocked through AI implementation.
The rebranding aligns with Five9’s service offerings, which include interactive voice response, real-time dashboards, intelligent virtual assistants, analytics, and workforce optimization.
Their platform enables omnichannel customer interactions across social, voice, chat, SMS, email, and video channels, serving various sectors, including financial services, healthcare, retail, and education.
The company’s new tagline, “The new CX starts here,” reflects its vision for the future of customer experience, where AI and human collaboration create seamless, meaningful interactions.
Five9 continues to expand its influence in the contact center industry, ranking #24 in the OA500 2024, an objective index of the world’s top 500 outsourcing companies.
We combine industry-leading #AI with human ingenuity to deliver seamless, intelligent, proactive engagements, redefining interactions. #TheNewCX gives you the power to do more.
See what The New CX means to Enda Murphy, CTO of @US_Rad.https://t.co/CVs1C7MMLy#PowerOfMore pic.twitter.com/5HRHW4bnJv
— Five9 (@Five9) February 5, 2025
