Fractional work gains popularity among senior executives
NEW JERSEY, UNITED STATES — The professional landscape is witnessing a growing trend of “fractional” job titles, with over 110,000 individuals on LinkedIn alone identifying as fractional leaders.
These senior executives offer expertise in areas such as marketing, finance, IT, and human resources (HR) operations to multiple clients on a part-time basis.
“It allows me to have a diversified career portfolio, which is financially beneficial, and I also enjoy the work. I like what I do, and I have the freedom to choose,” Jason Voiovich, a fractional chief marketing and product officer, told Forbes.
Karina Mikhli, founder of Fractionals United with over 6,700 members, has witnessed soaring interest in the fractional model.
Experienced professionals now opt for self-employment over traditional roles. However, fractional work demands a distinct skill set.
“We bring deep business acumen from our many years of experience. We act as allies, a kindred spirit, and a supportive shoulder for CEOs, offering guidance they may not be able to receive from their senior leadership team,” explained John Arms of Voyageur U, a support resource for aspiring fractionals.
The transition to fractional work requires a deep understanding of one’s domain, excellence in execution, and the ability to articulate a unique value proposition.
Moreover, becoming a solopreneur entails embracing challenges like maintaining a consistent workflow and engaging in proactive business development.
“You really need to be able to switch from client one, and then go to client two in a totally different industry and situation, without losing focus and keeping track,” said Voiovich.
The fractional model presents a fundamentally different way of working, not just a rebranding of freelancing or consulting. It requires a specific mindset, expertise, and readiness for solopreneurship.
