Genpact, Advantage Solutions ink AI pact to advance consumer goods
NEW YORK, UNITED STATES — Information technology company Genpact has signed a multiyear deal with marketing and tech firm Advantage Solutions to accelerate the development of the consumer goods segment with the help of the latest artificial intelligence (AI) technology.
As part of the agreement, Genpact will create a custom digital platform to automate various back-office operations for Advantage Solutions. These include call center services, order-to-cash services, and data synchronization, among others.
In addition, Genpact will also lead in the installation and implementation of platforms such as Salesforce, Esker, and HighRadius – programs that accelerate the day-to-day operations of firms in the consumer goods industry.
Genpact will also deploy Genpact Cora, its digital business platform that enables firms to streamline payments, reduce credit risk, and improve overall customer experience.
“Consumer goods and retail companies that embrace data, AI, and digital transformation in their operations are better equipped to respond swiftly to market changes,” said BK Kalra, President and CEO-Designate, Genpact.
Founded in 1997 and headquartered in New York, Genpact has over 100,000 employees and provides services to clients in over 30 countries. It ranked #20 at Time Doctor OA500, an index of the world’s top 500 outsourcing firms. The 2024 edition of the OA500 will be released this month.
Based in California, Advantage Solutions offers a suite of sales and marketing solutions for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, home center, and food service industries.
