Genpact, Advantage Solutions partner to streamline CPG supply chains
NEW YORK, UNITED STATES — Genpact, a global provider in professional services and solutions, announced an expansion of its partnership with Advantage Solutions, a provider of business solutions for the consumer goods and retail sectors.
This enhanced collaboration aims to refine finance and supply chain operations, specifically targeting inefficiencies that currently hamper the consumer packaged goods (CPG) and retail industries.
Streamlining order-to-cash and supply chain processes
The collaboration focuses on improving order-to-cash processes and supply chain management, tackling issues such as deductions leakage, invalid claims recovery, and manual customer service operations.
“We plan to combine Advantage Solutions’ expertise in client management and retail connectivity with Genpact’s data, technology, and AI solutions to enable retailers and CPG companies to streamline processes and drive efficiencies,” said Tarun Chopra, Unit Leader, Consumer Goods, Genpact.
“In the deductions space, our strong track record in recovering revenue leakage, using advanced analytics and AI, aims to both recover and prevent losses, delivering significant financial gains for our clients.”
The alliance aims to leverage Genpact’s advanced analytics and AI capabilities to recover and prevent revenue losses, which can account for 7% to 10% of lost revenue due to inefficiencies in the deductions process.
Innovative solutions for SMBs and global brands
The collaboration is set to introduce a SaaS-based platform that will digitize order management and trade promotions deductions, addressing the challenges faced by small to midsize businesses (SMBs) and brands in managing order-to-cash processes cost-effectively and reliably.
“Under our new expected collaboration, clients would be able to enjoy enhanced, digitized and automated operations,” said Brandon Thornell, Executive Vice President for Branded Services, Advantage Solutions.
“They will be able to harness the power of data, analytics and digital offerings on a global scale, providing both cost efficiencies and growth opportunities.”
Genpact operates in over 30 countries with a workforce of more than 125,000 employees. The company reported annual revenue of $4.48 billion in 2023. It ranked #16 in the OA500 2024, an objective index of the world’s top 500 outsourcing companies.
Meanwhile, Advantage Solutions, is a provider of business solutions to consumer goods companies and retailers, with operations primarily in North America and a growing international presence.
