Georgia hosts global BPO summit, eyes expansion as outsourcing hub
TBILISI, GEORGIA — Georgia has been making strides to become a major player in the business process outsourcing (BPO) industry by hosting leading names in the sector to explore investment opportunities within it.
Enterprise Georgia, a state agency that catalyzes economic growth, recently hosted a summit of 20 firms from around the world specializing in business services and processes, underscoring the rapid expansion of the field in the country.
Georgia emerging as regional BPO powerhouse
Georgia’s BPO sector has evolved from small-scale operations a decade ago into a thriving industry backed by global giants such as Teleperformance (TP) and Concentrix.
These firms serve Fortune 500 brands from Georgia, employing thousands and bringing world-class service standards to the local market, as highlighted by Mikheil Khidureli, Director of Enterprise Georgia.
“What began with small-scale projects a decade ago has evolved into a thriving industry,” Khidureli notes, highlighting their progress.
Favorable pricing, a quality workforce, and a favorable position have established the country as the optimal regional hub for remote business services.
Further development of the sector and attracting more investments are the tasks of Enterprise Georgia’s proactive work, including international promotion and attending conferences abroad.
Driving Georgia BPO sector’s growth through strategic engagement
Enterprise Georgia has played a crucial role in the growth of the BPO industry, particularly in establishing partnerships and promoting the advantages that the country offers to foreign investors.
Khidureli stated that the efforts made by the agency, including direct negotiations and participation in international fairs, have gone a long way towards attracting major players to establish their operations in Georgia.
The latest summit highlights Georgia’s desire to be a powerhouse in the international outsourcing market.
As long as the country maintains its international exposure and focuses on high-value services, it will become an ideal location for BPO investments, offering long-term economic benefits and creating additional job opportunities.
