Harbor acquires CLIENTSFirst to boost law firm marketing tech services
ILLINOIS, UNITED STATES — Harbor, a global provider of expert services to the legal industry, has announced its acquisition of CLIENTSFirst Consulting, a U.S.-based firm specializing in marketing technology and data quality management, for an undisclosed sum.
The move is set to enhance Harbor’s capabilities in accelerating business development for law firms worldwide.
“As AI and digital transformation drive disruptive change in marketing, the technology available to law firms – particularly for strategic decision-making and business development – is showing signs of healthy consolidation and innovation,” said Matt Sunderman, CEO of Harbor.
Expanding service offerings for law firms
With over 800 professionals operating across multiple countries, Harbor offers a range of services, including customer relationship management (CRM) implementation, AI tools for marketing, competitive intelligence, and data analytics.
The acquisition of CLIENTSFirst Consulting strengthens Harbor’s portfolio by adding expertise in CRM consulting, digital marketing advisory, and data quality management.
“The acquisition of CLIENTSFirst enables Harbor to scale the services we deliver to leading firms as they harness advanced automation and data in new ways to accelerate growth in an increasingly competitive market,” Sunderman added.
The acquisition aligns with Harbor’s mission to lead innovation in legal industry solutions while fostering long-term partnerships with its clients. This positions Harbor as a comprehensive partner for law firms seeking growth through advanced marketing technologies and data-driven strategies.
CLIENTSFirst’s integration and leadership addition
Founded in 2007, CLIENTSFirst Consulting has supported hundreds of law firms and professional services organizations in enhancing their marketing strategies.
The company is known for its CRM consulting and data quality services that ensure firms can harness accurate and actionable insights for business growth.
Chris Fritsch, founder and president of CLIENTSFirst Consulting, will join Harbor as Vice President of Marketing Technologies.
“Joining Harbor is the best possible outcome for our clients in the legal community and for our team,” said Fritsch.
“As part of Harbor, we are able to provide even more clients with access to an unparalleled breadth of services, and access to experts with a deep understanding of the business of law, as well as legal technology and operations.”
